Revenue Management

Revenue Management
Konzept zur Ertragsoptimierung in der Dienstleistungsbranche, bei dem unter Einsatz integrierter Informationssysteme eine dynamische Preis-Mengen-Steuerung erfolgt, die zu einer gewinnoptimalen Nutzung vorhandener Kapazitäten führen soll.

Lexikon der Economics. 2013.

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